. >> that was first lady michelle obama at the congressional black caucus saturday night calling on the audience to get out to vote. today celebritietook to soci media and activists took to the eth saes f voter registration day. in 2008 about 6 million americans didn't vote because they missed the registration deadline or didn't know how or where to register. voters in e crucial battleground states of colorado, ohio and florida have just two more wks left to register to vo. joing me now, one of the organizers of the national voter registration day, rosario dawson. how do you get the message out to unregistered voters, i would assume they're kind of hard to reach by definition. >> yes. and that's why it was really necessfor, younow,n std iov year ago, that we needed as many rtnerships as possible to reach out. so people lly grass roots wise were ing to be le t reacout eoe anshow whad 1200 partners across the nation, we had 900 events. it was incredibly powerful. we weren't on the ground everywhere, but it was an opportunity for us to use social media. imagine martin luther king on twitte